hi!
I'm Aiyanna — USC Media Arts + Practice '25
I’m a creative designer and media artist with over five years of experience shaping visual identities,
websites,
and digital experiences. My work brings together storytelling, design, and thoughtful systems to create
visuals
that feel cohesive, intentional, and human.
I’m especially drawn to building identities, whether for brands, individuals, or creative projects that need
a clear
visual voice. I enjoy thinking through how a brand looks, moves, and communicates across platforms, from
typography
and color to layout, imagery, and motion. I care about consistency, but I also care about expression. The
balance
between clarity and personality is where I feel most at home.
My background spans freelance, agency, and in-house roles, where I’ve worked across branding, web design,
e-commerce,
and digital campaigns for lifestyle and travel clients. These experiences have shaped the way I approach
design:
with flexibility, strong communication, and an understanding of how visuals live in the real world.
I approach design as a form of visual storytelling. I think about pacing, hierarchy, and structure the same
way I
think about narrative. Every element should serve a purpose, guide the viewer, and contribute to a cohesive
experience.
Right now, I’m focused on growing a body of work centered on brand identity, web design, and visual
direction,
while continuing to explore new ways of combining digital craft with creative intuition. I enjoy projects
that allow
space for exploration, detail, and care.
brand systems·
editorial layouts·
typography·
visual identities·
motion details·
playful interfaces·
experimental web·
designing worlds·
brand systems·
editorial layouts·
typography·
visual identities·
motion details·
playful interfaces·
experimental web·
designing worlds·