Playpals

  • Brand Identity
  • Campaign Direction
  • Social Media Design
  • Short-Form Video Editing

Playpals is a playful brand system for a kids-focused toy sharing concept. The project uses bright color, friendly messaging, and energetic visuals to communicate the idea that children grow quickly, and their toys can grow with them.

The work included social carousel design, campaign visuals, and short-form video edits built for digital platforms. The overall direction balances fun and clarity, making the brand feel cheerful, useful, and easy for parents to understand.

Sol Studio brand mockup

Short-form video edits

Playpals carousel image 1
Playpals carousel image 2
Playpals carousel image 3
Playpals carousel image 4
Playpals carousel image 5
Playpals carousel image 6

Social carousel design

Playpals feature image 1
Playpals feature image 2

Campaign visuals

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